What is Google My Business 2022 | Tech Spark
Google My Business is a
free and easy-to-use tool for businesses, brands, artists, and organizations to
manage their online presence across Google, including Search and Maps. By
verifying and editing your business information, you can both help customers
find you and tell them the story of your business.
How to Start:
To get started, sign up
for a free Google My Business account. Once you verify your business
information and choose how you want your customers to find you, you can start
managing your online presence across Google. You can also use our free tools to
find new customers and grow your business.
- Manage how your business appears on Google Search and Maps
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| What is Google My Business 2022 | Tech Spark |
2. Improved search ranking
3. Greater control over how your business is represented online
4. More reliable and consistent customer reviews
5. Boosted click-through rates to your website
6. Enhanced Insights about who's searching for you and why
7. The ability to post photos, updates, and special offers on your Business Profile
8. A free website that's automatically created from your Business Profile information
9. Exposure on Google Maps and Google Search to people who are looking for businesses like yours
10. And more!
As the world’s largest search engine, Google receives over 63,000 searches per second. That’s over 5.6 billion searches per day, which is a pretty incredible statistic. So it makes sense that you want your business to be as visible as possible on Google Search and Maps. After all, if potential customers can’t find you, they can’t do business with you.
That’s where Google My Business comes in. GMB is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and claiming your business on GMB, you can take control of how your business appears on Google, which can be extremely beneficial for your visibility and SEO.
Not sure if GMB is right for your business? Here are 10 benefits of using GMB that may just change your mind:
1. Increased Visibility
One of the main advantages of using GMB is increased visibility in Google Search and Maps. By verifying and claiming your business on GMB, you’re more likely to show up in relevant search results, both on desktop and mobile devices. And when customers do find you, they’ll have all the information they need about your business at their fingertips, including your hours, address, phone number, website, and photos.
2. Improved Search Ranking
Another big benefit of using GMB is improved search ranking. Because GMB listings are connected with Google Search, claiming and verifying your listing can help your website rank higher in relevant search results. In fact, according to Moz, businesses that have claimed their GMB listing have a 34% better chance of ranking than businesses that haven’t.
3. Greater Control Over How Your Business is Represented Online
When you claim your business on GMB, you’ll have greater control over how your business is represented online. This means you can manage your business information, photos, and reviews all in one place. You can also post updates and special offers, which can be a great way to connect with potential customers and encourage them to do business with you.
4. More Reliable and Consistent Customer Reviews
Customer reviews are more important than ever, and GMB can be a great way to get them. When customers leave reviews on your GMB listing, they’re more likely to be consistent and reliable, since they’ve been verified by Google. This can be extremely helpful in boosting your visibility and search ranking, since customer reviews are one of the main factors that Google takes into account when determining search results.
5. Boosted Click-Through Rates to Your Website
In addition to increased visibility and improved search ranking, GMB can also lead to boosted click-through rates to your website. This is because your GMB listing will include a direct link to your website, making it easy for customers to find and click through to your site.
6. Enhanced Insights about Who’s Searching for You and Why
GMB provides businesses with enhanced insights about who’s searching for them and why. This information can be extremely helpful in understanding your customer base and tailoring your marketing strategy accordingly.
7. The Ability to Post Photos, Updates, and Special Offers on Your Business Profile
As we mentioned before, one of the great things about GMB is that it allows you to post photos, updates, and special offers on your business profile. This is a great way to connect with potential customers and encourage them to do business with you.
8. The Option to Include a Booking Button on Your Business Profile
If you’re in the service industry, GMB gives you the option to include a booking button on your business profile. This allows customers to easily book appointments or make reservations directly from your GMB listing.
GMB can also lead to increased customer engagement. This is because customers can use GMB to easily contact you or leave reviews about their experience with your business. By responding to reviews and messages in a timely manner, you can show potential customers that you care about their experience and that you’re willing to go the extra mile to make sure they’re happy.
10. A Free and Easy Way to Promote Your Business
Last but not least, GMB is a free and easy way to promote your business. There’s no cost to claim or verify your listing, and once you’ve done so, you can start reaping the benefits right away.
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